Blake Dowling: Expert advice on navigating the Social Media universe

Who remembers the short-lived site, Friendster?
Six years ago I was asked to sit on a panel at a conference to give “expert advice” on social media use at work.
I wish someone shot some video of the footage; in the lifetime of Social Media, six years is an eternity.
Just think … in 2008, Myspace peaked. Myspace was the most visited social networking site in the world, attracting during that time 75.9 million unique visitors a month.
Now, in 2016, we have a slew of options for social media, none of them are Myspace.
At work, we have an Instagram account, Twitter feed and Facebook account. Our Facebook page consists (mainly) of 600 friends in the community; Tallahassee being a small market, our personal and professional lives overlap quite a bit. Social Media should be part of your daily routine, no matter what line of work you are in.
If you aren’t out there, you can bet a gallon of peach schnapps that your competition is.
Granted, you don’t have to be garrulous and post every five minutes about what you had for lunch, what you are reading, what you think of the service at the car palace. Keep your messaging and content fresh and make sure you pay attention carefully to the difference between personal and professional posts.
It’s a gray area, but an important one.
I was talking to Social Media Expert, Ryan Cohn of Sachs Media Group and he had the following to say about social media: “You can’t 100 percent separate personal life and professional life, so for those interested, all my own social platforms also have professional content. I’m active on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat — but I prioritize Twitter and LinkedIn for business content.”
Ryan went on to say this about the general state of social media: “The cardinal sin


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