Planning a cruise? Passengers aboard Carnival cruises may soon pay different amounts for the same onboard amenities depending on where and when they cruise.
The world's largest cruise company announced it would implement dynamic pricing for drink and Wi-Fi packages starting Dec. 1, with prices fluctuating based on how long the cruise is, the itinerary and the season. Carnival Cruise Line said the change will offer guests more flexibility and options to tailor their vacation experience.
It comes as U.S. consumers are increasingly uneasy about the practice, which adjusts prices in real time based on supply and demand. The announcement has sparked concerns among cruise customers who are worried individualized prices will mean higher costs.
Source: NBC 6 South Florida